Rebuilding Beloit: A New A&E Series Shines a Light on Local Transformation

A new national TV series is about to showcase something Beloit residents have known all along—this city is worth betting on.

“Betting on Beloit” premieres Saturday, July 12, on A&E, with back-to-back episodes airing at noon and 12:30 p.m. The 12-episode series follows Diane Hendricks, one of America’s richest self-made women, and her daughter Konya Hendricks Schuh as they lead a team determined to restore some of Beloit’s most neglected homes into beautiful places for families to call their own.

But this show isn’t just about flipping houses—it’s about revitalizing an entire community with heart, purpose, and vision.

Diane Hendricks, co-founder of ABC Supply and owner of Hendricks Commercial Properties, has spent decades investing in Beloit. She and her late husband, Ken, didn’t just build a billion-dollar business; they made it their mission to lift the city that helped launch their dream. From reimagining factory buildings into creative spaces on the Ironworks campus, to creating new restaurants, hotels, a stadium, and riverwalk spaces, Hendricks’ fingerprints are all over Beloit’s resurgence.

Her daughter, Konya Hendricks Schuh, is now carrying that legacy forward through a more personal mission. As the heart of this new series, Konya and her team at Beloit College Park LLC are working to transform some of Beloit’s oldest homes, especially those near the historic district by Beloit College, into showstoppers.

We caught up with Konya before the new year to get a behind-the-scenes look at this exact project. You can check out that video here:

👉 Rebuilding Beloit One Home at a Time

In the series trailer, Konya says, “Beloit has struggled, and our mission is to buy the worst houses on the block and rehab them so they’re absolute stunners.” It’s clear the goal is bigger than just beautifying buildings. This is about planting roots, creating opportunity, and bringing a sense of pride to every corner of the city.

The team featured in the series includes Konya’s husband, Matt Schuh, a skilled plumbing contractor with experience in homebuilding, as well as project manager Pete Woodkey, who has worked with Corporate Contractors Inc. for nearly two decades. Also in the mix is Conor Fox, a realtor and nephew of Diane Hendricks, who is helping find the right buyers for these newly restored dream homes.

Each house is remodeled by CCI, another Hendricks company, and they’ve already made impressive progress. Homes like 630 Park Ave, 721 Park Ave, and 722 Park Ave have sold for nearly half a million dollars or more, and several others on Wisconsin and Park Avenue are either listed or in the works.

While the series will include plenty of familiar faces and Beloit landmarks, it also brings a rare behind-the-scenes look at the people doing the heavy lifting. The show was filmed throughout 2024 and highlights both the challenges and rewards of transforming real homes and the lives of the families who move into them.

For those who have watched Beloit evolve over the past few decades, this series is a celebration of that journey. For those new to the story, “Betting on Beloit” is a front-row seat to what a small city can accomplish when people invest in it with passion and purpose.

Catch the premiere on A&E July 12, and keep your eyes peeled—you just might recognize some of your favorite streets, buildings, and neighbors. This isn’t just another renovation show. It’s a love letter to a hometown and a reminder that real change starts right where you live.