DEVIATE: A Spectacular Night of Art & Music Draws Nearly 2,000 to Downtown Beloit, Wi

Blog Link; https://www.geronimohospitalitygroup.com/post/deviate-recap

BELOIT, WISC. - Geronimo Hospitality Group proudly presents the remarkable success of DEVIATE, a one-night-only art and music extravaganza that transformed the Ironworks Campus in downtown Beloit into a vibrant cultural hub this past September. This unique event, showcasing the Stateline area's finest artists and musicians, drew an impressive crowd of nearly 2,000 visitors.

DEVIATE saw a surge in pre-event ticket sales, with over 1,200 tickets sold online, complemented by an additional 500+ sold at the door. The event attracted guests from over 100 unique zip codes across the Stateline region and beyond, tallying an astounding 108 distinct zip codes through ticket sales.

This year, DEVIATE was not just about art and music; it also championed a noble cause. The event proudly partnered with Tito’s Handmade Vodka, donating $5,000 to Make-A-Wish Wisconsin, supporting children in the area bravely fighting critical illnesses.

Ryan Hickey, Director of Events and Programming for Geronimo Hospitality Group, expressed his excitement, saying, "The goal of DEVIATE is to create a high-energy experience that guests have never seen before, right in the heart of downtown Beloit. We're thrilled that thousands of people showed up to support these incredible artists and musicians. We're grateful for the community's warm reception of DEVIATE and proud to give back to those in need."

DEVIATE Beloit also featured eight live performance art concepts, including a captivating runway fashion show by Christine Adar, the BIFF film lounge, gravity-defying aerial artists, live mural painting, poi artists, and a mesmerizing fire spinner.

Looking ahead, mark your calendars! DEVIATE returns on September 28, 2024.

Get ready for another incredible fusion of art, music and community. Artist applications will open in the spring of 2024.

For more information about DEVIATE, please visit www.deviatebeloit.com and follow DEVIATE on Facebook and Instagram for details on artist applications and event updates.

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About Geronimo Hospitality Group

Headquartered in Beloit, Wisconsin, Geronimo Hospitality Group owns and operates a growing collection of award-winning boutique hotels, restaurants and clubs. Committed to providing memorable guest experiences through its genuine service and original brands, Geronimo properties are distinguished as destinations of choice for locals and travelers in the cities they operate. For more information, visit www.geronimohospitalitygroup.com.

Media Contact: Shannon Kelly, Shannon.kelly@geronimohospitalitygroup.com