Beloit Art Mural

For over 70 years, Williams Tree Farm has been at the heart of holiday celebrations, creating cherished memories for families across the Stateline area. Nestled in the countryside, this family-owned and operated treasure is more than just a place to find your perfect Christmas tree—it’s a destination steeped in history and holiday magic.A Legacy Rooted in TraditionThe story of Williams Tree Farm began in the 1940s when Carlton and Amelia Williams, along with their son Wayne, purchased the property. Originally a dairy and hog farm, the land played a pivotal role in the community as it provided timber for the iconic Wagon Wheel Resort in Rockton, IL.In a show of stewardship and care for the land, the family planted seedlings to replace the harvested trees. Years later, a winter storm led to a shortage of Christmas trees, and those very seedlings became a solution to meet demand. That moment sparked the beginning of a new chapter for the Williams family—one that would bring joy to countless households for decades to come.From shipping Christmas trees across the Midwest to pioneering the choose-and-cut farm experience, Williams Tree Farm has been a leader in blending tradition with innovation. Today, it’s not just a farm but a place where families can embrace the spirit of the season.A Holiday Event to RememberThis holiday season, Williams Tree Farm is bringing back a beloved tradition: Visits with Santa and Mrs. Claus in the enchanting Pine Tree Village. Imagine the joy on your little ones’ faces as they share their Christmas wishes with Santa himself.📅 Event Dates:November 23rd, 24th, 29th, and 30thDecember 1st, 7th, 8th, 14th, 15th, 21st, and 22nd⏰ Time: 10 AM – 4 PMThis event is perfect for capturing those heartwarming holiday moments while soaking in the cozy atmosphere of the farm. Whether it’s your first visit or a yearly tradition, Williams Tree Farm offers the perfect backdrop for your holiday memories.More Than a Tree FarmWhile the Christmas trees are the main attraction, Williams Tree Farm offers so much more. From scenic walks and festive photo opportunities to a charming selection of holiday treats and decorations, every visit feels like stepping into a winter wonderland.Plan Your VisitWilliams Tree Farm continues to carry forward its mission of creating unforgettable experiences for families. Whether you’re here to pick out the perfect tree, visit Santa, or simply enjoy the nostalgic charm of the farm, you’ll leave with memories to last a lifetime.For more information about their offerings and events, visit their website or follow them on social media.This holiday season, make Williams Tree Farm a part of your family’s tradition—and discover why it’s been a cherished destination for generations.

Weekend Sale at Truly Treasured Gift n Thrift! Looking for that perfect gift or a hidden gem to treasure? This weekend, dive into a world of unique finds at Truly Treasured Gift n Thrift! Whether you're hunting for a new outfit, purse, or shoes, one-of-a-kind gifts, vintage treasures or simply love the thrill of a great deal, we've got something for YOU! Sale Highlights: 25-50% off select fall and Christmas decorations – Get your home ready for the season with festive finds! Up to 75% off select items – Explore our curated collection of timeless treasures. Exclusive gift bundles – Perfectly packaged for easy, thoughtful presents. When: Friday to Sunday Nov. 22-24thFri. 10-7, Sat. 10-5, andSun. 12-5 Where: Truly Treasured Gift n Thrift, 112 W. Main;Rockton, Il.Don’t miss out – the treasure hunt starts NOW! See you soon!

Downtown Beloit is a special place, filled with charm, creativity, and a strong sense of community. One of its greatest strengths lies in its incredible network of women-owned businesses. Recently, our downtown area painted itself pink for a special Pink Friday event—a celebration of women entrepreneurs coming together to uplift each other, support local shopping, and share big dreams.The event was more than just a shopping experience; it was a testament to the power of collaboration and the spirit of women supporting women. Businesses like Walnut Creek Apparel & Gifts, Pizzazz Gift & Apparel Boutique, The Villager Gallery & Frame Shop, Chic & Unique Home Decor & Gifts, and Always & Forever Formal Wear all joined forces to create an unforgettable day for shoppers.Even with challenges like scaffolding lining some storefronts, the energy and determination of these business owners shone through. Open doors, welcoming smiles, and sales galore reminded everyone of the resilience and creativity that these women bring to the community. Whether you were grabbing an adorable pink hoodie, finding unique gifts, or simply soaking in the vibrant atmosphere, it was clear that Downtown Beloit is more than just a place to shop—it’s a hub of inspiration and connection.What makes this story even more heartwarming is the shared commitment to empowering each other. Events like these show that when women work together, they don’t just support their businesses—they support their community, their neighbors, and the dreamers who aspire to do the same.So the next time you’re in Downtown Beloit, take a moment to visit these amazing shops. Behind every storefront is a story of passion, hard work, and a dream turned into reality. Let’s continue to celebrate and support the incredible women who make our downtown a vibrant and welcoming space for everyone.Here’s to shopping small, dreaming big, and always lifting each other up. 💕

Happy Fabulous Friday! Start your weekend off right! Stop in and treat yourself to a Dee-licious Specialty Coffee paired perfectly with a Mini Cinnamon Roll.And while you're here check out grab n go gifts. Oh and don't forget to pick up a Beautiful Mini Arrangement or a Sweet Houseplant to brighten your day and home from our Sweet Buckets n Blooms ! See you soon

Get ready, Rockton! This Small Business Saturday is shaping up to be an incredible day of shopping, fun, and community spirit. On November 30th, Downtown Rockton will be buzzing with excitement as we celebrate the creativity and talent of over 20 amazing local vendors and bring back the much-loved Rockton Roadies Friendship Bracelet event. Whether you’re a seasoned local shopper or new to supporting small businesses, this day offers something for everyone.Start your day at Talcott Library (101 E. Main St.) to pick up your FREE Rockton Roadies Friendship Bracelet starter kit starting at 10 AM. This fun, family-friendly activity was a huge hit last year, and we’re thrilled to bring it back as our way of saying thank you for supporting local. Once you have your kit, explore participating shops to collect unique beads and charms to create your bracelet. Stop by designated locations (TBA) to pick up extra beads or even sit and work on your bracelet. Or, if you’d prefer, take everything home to finish later. This activity is perfect for all ages and a great way to connect with friends and family while discovering everything Rockton has to offer.While you’re crafting and exploring, don’t miss out on the Small Business Saturday Vendor Sale. With over 20 local vendors under one roof, you’ll find one-of-a-kind treasures and holiday gifts that support small businesses in our community. Plus, for every $20 you spend in the store, you’ll earn an entry into the Gift Basket Giveaway featuring several amazing prize baskets filled with goodies from our vendors.Shopping small is more than just finding great products—it’s about supporting dreams, families, and the community that makes Rockton such a special place. This Small Business Saturday, let’s come together to celebrate the incredible creativity of our local entrepreneurs and the connections that make our town so unique.So, mark your calendars for November 30th and join us in Downtown Rockton. Whether you’re shopping for gifts, making memories with your loved ones, or simply soaking in the festive atmosphere, it’s going to be a day to remember. See you there!

This holiday season, Beloit Public Library is inviting the community to make a difference while tackling those pesky library fines! Through November 30th, patrons can donate nonperishable food items to receive $1 off their library fines for every item donated—up to $10 per account, per day.Here’s how it works: Bring in unopened, undamaged, and unexpired nonperishable food items to the library. For each item donated, you’ll earn $1 credit toward late fines. Please note, this promotion only applies to late fines and excludes fees for lost, stolen, or damaged items.All the food donations will go to the Beloit Caritas Community Resource Center, an organization that has been providing food, clothing, and support to neighbors in need for over 40 years. The library is looking for a variety of food items, including:Fruits: Canned in juice, unsweetened applesauce, 100% fruit juice, dried fruits like raisins or craisins.Vegetables: Canned vegetables without added salt.Meats and Beans: Canned chicken, ham, beef, tuna, or salmon; peanuts, peanut butter, and all kinds of beans.Dairy: Yogurt and cheese.Grains: Whole-grain, low-sugar cereal, crackers, popcorn, enriched pasta, and instant rice.Miscellaneous: Spaghetti sauce, salsa, reduced-sodium broths and soups, salad dressings, spreads, and baby food.Meal Makers: Boxed meals like Hamburger Helper.This is a great opportunity to give back to the community while clearing your fines. If you have questions or need more information, stop by the Beloit Public Library or call them at (608) 364-2905.So, gather those pantry items, head over to the library, and make a real difference for yourself and the community. Don’t miss out—this promotion ends November 30th!

Experience an unforgettable Black Friday at the Historic Attractions Museum! Instead of battling the typical shopping chaos, take a journey through time and explore captivating history. This holiday season, be sure to visit before they close for the season for a truly memorable adventure.On Black Friday, the museum is offering fantastic deals that are hard to resist: buy-one-get-one 20% off on their exclusive T-shirts and a generous 40% off everything in the gift shop. Whether you’re searching for a unique gift or a special memento, this is the perfect opportunity.Make sure to mark Friday, November 29th, on your calendar, and add the Historic Attractions Museum to your must-visit list this holiday season. It's the ideal destination for fun and discovery! Don’t miss out!

I just have to share this awesome story I heard about the Snacks and Stuff Truck and Catering! So, they recently catered the Rock County Jumpstart Pitch Night event, and it was a huge hit! They got to showcase some of their new and upcoming menu items, and everyone loved it.The positive energy at the event was off the charts, and the feedback they received was amazing. Snacks and Stuff is so grateful for the opportunity and the warm embrace from the community. They’re really looking forward to serving everyone again soon and bringing more tasty treats your way. Stay tuned for what they cook up next! 🍴✨

We’re so grateful for each of you who trusts The Beloit Mattress Company to make your sleep dreams come true! Whether you order online or shop in our showroom, we’re here to deliver the same 5-star service and quality every time. Here are what some of our recent valued customers had to say about tehir experience:-- “Mattress quality better than we could have dreamed. Real materials, real service, real quality. Thanks, Beloit Mattress Company!” – Josh G. “Great experience at Beloit Mattress. Very friendly and informative.” – David M. “They were very helpful and gave us lots of information. Delivery was quick and helpful, and the mattress is incredibly comfortable!” – Connie G. “Friendly people on the phone, able to narrow down the perfect mattress. Flawless order process, and we’re happy it’s made in the USA.” – Sandy M. “Staff is so very helpful! We live far away from the store, and they helped tremendously with our purchase and shipping.” – Lee B.--To all of you – thank you for being a part of our family! We’re honored to serve you and bring you the best in comfort, quality, value, and service.

I just found out about this amazing local business here in Beloit called The Beloit Mattress Company! 🌟 It's a family-run company that's been around for five generations. I saw a photo of Eleanor and Ryan Poppie handcrafting a mattress right here in town, really sticking to their roots of quality and care.Even today, they continue to embrace those same values, crafting custom-built mattresses and offering personalized service. Their dedication to comfort is unwavering. ❤️ It's incredible to see such a commitment through the years. Big shoutout to everyone who's been part of their journey! If you're in the area, you’ve got to check them out!